Madison Vegan Fest is a yearly event to bring people together to indulge in delicious vegan food and engage with other plant lovers. The city has hosted the event since 2011 and I feel honored to have grown up in such a compassionate area. I wanted the color palette to be bright, in order to grab the viewer's attention to the cause. The illustrations used within the text are intended to appear "childish" - as Madison Vegan Fest is a family friendly event. With COVID-19, the event has been curbside to ensure public safety.