Bell Helmets is a motorcycle apparel company with a bold and edgy vibe. I was given a design challenge to create a side business for the company. For those who live on the edge, I wanted to provide a motorcycle "uber like" service that has flaming hoops, jumps or a joyous motorcycle ride. The idea is for the app to give the user multiple course options and stack up points to earn Bell Helmets merchandise. The branding is intended to feel grungy, dirty and bold to pull in those who like to live on the edge.